Search Engine Optimization (2024 Service)

Search engine optimization for better search engine ranking

Increase your traffic and achieve better positions on Google with my personalized SEO strategy.

Boost your ranking now! Contact me.

My SEO strategy begins with an in-depth analysis of your website, including a review of content quality and internal link structure. This enables me to identify key aspects that can improve site visibility on search engines (Google, Bing...) (some of which are shown later in this text). Through detailed analysis, I observe what is good and what can be enhanced to improve your content's ranking on Google (to see that it’s not a small or easy task, just look at the numerous factors affecting Google ranking). After the analysis, you receive specific guidelines to improve your site’s position, and we further discuss time and cost for website optimization.

Below is a concise overview of some website optimization elements.

What is Search Engine Optimization?

Search Engine Optimization (SEO) encompasses various strategies, especially On-Page SEO, which optimizes individual web pages for better ranking on Google and other search engines; Off-Page SEO, which focuses on external factors like backlinks; and Content Strategy, which revolves around planning and creating engaging content.

Table of Contents

• On-Page SEO
  • Keyword Research
  • Title Tag
  • Meta Description
  • Image Optimization
  • Header Tags
  • Search Engine Optimization with Content
  • Internal Linking
  • Mobile Search Engine Optimization
  • Search Engine Optimization with Page Loading Speed
  • Schema Markup
• Off-Page SEO
  • Backlinks
  • Social Media
  • Local SEO
• Content Strategy
  • Blogging
  • Videos

On-Page SEO

Keyword Research

Identify keywords relevant to the services you offer. Tools like Google's Keyword Planner, SEMrush, or Ahrefs can help. Keywords could include terms like "custom software development", "web developer", "Search Engine Optimization", etc.

Title Tag

Ensure that the title of your homepage (Title tag) is descriptive and includes your primary keyword. For example: "Programming services and website optimization - Dejan Dozet".

Meta description

Write an engaging meta description that briefly describes your services and skills, enticing visitors to click.

Note: the text you write here must also appear on the actual page.

Image Optimization

Images contribute to SEO through proper alt text. Each image on different pages should have a unique alt description. Alt (alternative text) is a description of the image used in HTML code. Also, images must be optimized for mobile devices to maintain display quality due to higher pixel density (DPR).

Header Tags

Structure your content using header tags (H1, H2, etc.). H1 should be reserved for the main title (likely your name and profession).

Example:

If the title tag of your page is:

"Programming Services and Search Engine Optimization - Dejan Dozet".

Then the H1 should be:

"Programming Services and Search Engine Optimization".

Headings (along with the title tag) are also an important factor when it comes to search engine optimization.

Search Engine Optimization with Content

• Introduction: A brief about who you are and what you do.
• Services: Highlight the services you offer (web development, mobile app creation, etc.)
• Portfolio: Showcase your best works with brief descriptions.
• Testimonials: If you have reviews or testimonials, display them.
• Blog: If you write articles, link to your most recent or most popular ones.

Internal Linking

Link to other parts of your website. If you mention a service you provide, link to a dedicated page about that service.

Mobile Search Engine Optimization

Ensure your homepage is mobile-friendly, as a significant portion of users may come from mobile devices.

Schema Markup

Use schema markup to provide search engines with additional information about your business. For instance, there's a specific schema for software applications.

Off-Page SEO

Backlinks

Quality backlinks from reputable sites can significantly boost your homepage's authority. Consider guest posting on tech blogs, participating in developer forums, or being featured in developer interviews.

Social Media

Share your homepage and portfolio on platforms like LinkedIn, GitHub, and Twitter. Engage with other developers and tech communities.

Local SEO

If you provide services in a specific area, ensure you're listed on Google My Business and optimize for local keywords.

Content Strategy

Blogging

Regularly post articles about software development trends, how-tos, or case studies of your projects. This not only showcases your expertise but also helps in bringing organic traffic.

Videos

Create video content, perhaps tutorials or walkthroughs of your projects, and share on platforms like YouTube.

Remember, SEO is a long-term game. While you might not see immediate results, consistency and quality will eventually lead to increased organic traffic to your homepage.